Markets Institute

Making the Business Case for Sustainable Practices

On a planet with a growing population and shrinking natural resources, business-as-usual is no longer sustainable. But sustainability is very often good for the bottom line, as it's in the best interest of businesses to responsibly manage our natural resources so we can continue to use them for years to come.

For several decades, as companies have embraced sustainability, they have made commitments and set targets to clean up their supply chains and work towards more environmentally friendly practices. However, change is not happening fast enough.

The Markets Institute at WWF develops business cases to demonstrate how financial and environmental interests align, enabling stakeholders to visualize how shifting towards sustainable practices can have a positive impact on their organizations. These cases attempt to show how companies and others can think differently, and by sharing these value propositions we strive to make change happen faster.