Protect the Arctic’s Future – WWF PSA Campaign

The diverse Arctic landscapes – from the sea ice to coastal wetlands, upland tundra, mountains, wide rivers and the sea itself – support abundant wildlife and many cultures. But these landscapes, including the Beaufort and Chukchi Seas, now faces an uncertain future due to climate change, mining, shipping, oil and gas development and overfishing in key areas.

WWF has created a series of PSAs that focuses on the choices we need to make to protect our planet. Learn more about WWF’s work in the Arctic.