There are over 400 known endangered marine species linked to human seafood consumption.  As part of its continuous efforts to mitigate the effects of the global food system, WWF has developed a user-friendly and practical guide identifying the main at-risk aquatic creatures found in seafood supply chains. This resource aims at assisting companies, buyers, chefs, and consumers at large in making informed decisions while sourcing seafood. The Seafood Guide on Endangered Species was developed by WWF US in collaboration with marine experts across the global WWF Network.

Implementing robust traceability systems in supply chains makes it possible to obtain reliable, relevant information about many of the fundamental characteristics and qualities of seafood products. WWF's traceability principles are intended as goal statements and can be used as a benchmark that is applicable to a variety of existing or upcoming traceability systems. 

Healthy and plentiful fisheries are not only good for marine ecosystems, but they are critical to the health, employment and prosperity of over a billion people around the world that rely on fisheries for food and jobs. Yet, half the globe’s fisheries have been pushed to their limits and another third have been pushed beyond their limits. The percentage of these “overfished” species has nearly quadrupled since the 1970s. A rights-based management program is one tool to address this issue. They convey and manage exclusive entitlements that allow a person, company, fishing vessel, community or village to fish in a particular place at a particular time.

A rapidly growing global population, accelerating consumption, dietary shifts, climate change and other factors are driving unprecedented price volatility, resource shortages, and other risks in soft commodity supply chains. These challenges pose material, reputational, and systemic risk to investors. WWF seeks to untangle this complexity. Providing distilled guidance based on leading industry practice, The 2050 Criteria is designed to serve as a field guide for investors to access mainstream agricultural, forest, and seafood commodities in a responsible manner.

An update of a previous report, commissioned by WWF and developed by Accenture Development Partnerships in 2009, that evaluates four wild-capture seafood sustainability certification programs (the Alaskan Seafood Marketing Institute, the Friend of the Sea, Iceland Responsible Fisheries, and the Marine Stewardship Council (MSC) according to WWF’s criteria. Of the four, MSC still remains the best certification program for maintaining healthy fish stocks and reducing ecosystem impacts of fisheries.