World Wildlife Fund Sustainability Works

Hidden water is water that is not felt or seen in final products, but is required for almost every step of the production process. The water footprint of textile and apparel companies includes freshwater use throughout the phases of clothing production from growing cotton or other materials, to manufacturing and finishing the final garment. Therefore, water use needs to be effective and efficient across the value chain. By working to uncover where water is hidden within the value chain, the partnership between Ralph Lauren and World Wildlife Fund (WWF) is finding innovative ways to decrease water-related risk, preserve the resource, and benefit the environment and local communities.